Digital Marketing Analyst

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  • Job Type : Full time

Digital Marketing Analyst

The Digital Marketing Analyst is responsible for analyzing digital marketing campaigns, channels, and performance metrics to provide actionable insights and recommendations for optimization. This role requires strong analytical skills, proficiency in digital marketing platforms, and the ability to translate data into actionable strategies to drive business growth.

Job Description :

Analyze the performance of digital marketing campaigns across various channels, including PPC, SEO, social media, email marketing, and display advertising. Evaluate key performance metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA). Identify trends, patterns, and anomalies in campaign data to understand what's working and what needs improvement. Conduct audience analysis to identify target segments and personas based on demographics, behavior, and psychographics. Analyze audience engagement and conversion data to optimize targeting criteria and messaging for better campaign performance.

What You Will Do :

  • Campaign Analysis
  • Audience Segmentation and Targeting
  • Keyword Research and SEO Analysis
  • Website Analytics

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